Bendigo, VIC · Real estate website
Gavin Butler Real Estate is a well-known boutique agency servicing the Bendigo region. Lead Fleet provides a custom website, SEO, digital marketing and email and SMS marketing to grow market share and generate high-quality leads.
Client
Gavin Butler Real Estate
Location
Bendigo, VIC
Website
Services provided
- SEO
- Digital marketing
- Custom website design
- Email & SMS marketing
01
About Gavin Butler Real Estate
Gavin Butler Real Estate is based at 42 Goldsmiths Road, Eaglehawk, and describes itself as a boutique agency offering the highest service coupled with strong results in Bendigo, Victoria. The site explains that principal Gavin Butler and licensed agent Paul Dalton share over 45 years of real estate experience.
We are working with the agency on digital strategies designed to grow market share and generate high-quality leads.
02
What we built
The custom site keeps navigation simple, with Sell, Buy and About as the main groups. Inside them are:
01
An address search on the homepage that starts an appraisal request, repeated lower down as What's your home worth.
02
Selling with us, recent results and a Bendigo suburb profile.
03
Listings, commercial, auctions, open homes and buyer alerts, plus a due diligence checklist.
04
Feature properties with price ranges and land area.
05
An our team page showing Gavin and Paul with contact details.
06
Client reviews labelled by seller or buyer and the suburb.
07
A blog.
The footer credits the site as website design by Lead Fleet and powered by Aro Real Estate software.
03
Designed for Bendigo sellers and landlords
For a boutique agency, the website has to feel personal rather than corporate. This one puts the principal and agent forward, with their phone numbers and a clear message of boutique service with big name results. A Bendigo seller sees the people they would be dealing with before they pick up the phone.
Local context does the rest. The Bendigo suburb profile, local reviews from places such as Eaglehawk, Kangaroo Flat and Epsom, and a blog on the Bendigo market help the agency read as a local specialist. The appraisal prompt appears at the top and again near the bottom of the page.
04
Proof and presentation
The homepage gives vendors the information they usually want before calling. The Feature Properties section shows price ranges, bedrooms, bathrooms, car spaces and land area, including a new land release in Kangaroo Flat. Client testimonials are labelled by role and suburb, such as seller of a house in Eaglehawk or buyer of a house in Epsom.
The Buy section also includes a due diligence checklist and commercial listings, which suits an agency that deals with a mix of buyers. The blog has articles on the Bendigo real estate market and on preparing a home for sale. The footer gives the Eaglehawk office address, a phone number and an email link.
05
Beyond the website
Lead Fleet also provides SEO, digital marketing and email and SMS marketing for Gavin Butler Real Estate. SEO helps the site appear for Bendigo property searches, digital marketing generates seller enquiries and email and SMS keep the agency in front of past clients. See our marketing services and real estate website design pages.
Questions about a project like this
Is a custom website worth it for a boutique agency?
A custom site lets a small agency show its people and local focus rather than a generic template. Gavin Butler's site puts the principal and agent forward, with an appraisal search on the homepage.
Can a real estate website show my CRM listings automatically?
Yes. Our custom real estate websites integrate with your CRM through a REAXML feed, so your listings, sold results and leased properties can appear on the site without double handling. You can also update other pages yourself through the live editor.
Will the website work well on mobile?
Yes. We build every site mobile first, because many vendors and landlords will first see your agency on a phone. Appraisal forms, listings and contact details are designed to be easy to use on a small screen.
Want a website that wins listings?
Book a discovery call and we’ll show you what we’d build for your agency.