Port Phillip, VIC · Real estate website
James Nicolaou Real Estate is a Port Phillip agency with its office in Port Melbourne, selling, leasing and managing property across Port Phillip and Stonnington. Lead Fleet provides a custom website, SEO, digital marketing and seller lead generation, with a focus on building market presence and generating quality seller leads.
Client
James Nicolaou Real Estate
Location
Port Phillip, VIC
Website
Services provided
- SEO
- Digital marketing
- Custom website design
- Seller lead generation
01
About James Nicolaou Real Estate
James Nicolaou Real Estate works from 1/189 Rouse Street, Port Melbourne, and describes itself as a full service agency with a bespoke approach to the Port Phillip and Stonnington markets. The team handles sales, leasing and property management.
Lead Fleet is working with the agency on a digital strategy aimed at building market presence, generating quality seller leads and driving measurable growth across the business. The website is the base for that work, because every campaign, search result and referral ends up there.
02
What we built
The site is a custom design, organised around the way vendors, landlords, buyers and tenants look for an agency. The main navigation is split into Sell, Manage, Buy, Lease, Suburbs and Company. On the live site you will find:
01
A homepage appraisal box where an owner starts typing a property address and clicks Get Estimate.
02
Separate paths for a sales appraisal and a rental appraisal.
03
Sell pages covering selling with the agency, recent sales and a switch-to-us path for landlords moving their management.
04
Buy pages for properties for sale, auctions and open homes.
05
Lease pages for properties for lease and maintenance.
06
A keyword, suburb, address and postcode search.
07
A recent listings carousel showing properties that are just listed or under contract.
08
A team page and verified client reviews.
The homepage also shows the agency's own figures, including families helped, sold value, five star reviews and clearance rate, and a section on its marketing approach.
03
Designed for Port Phillip and Stonnington sellers and landlords
An inner-city agency competes on suburb knowledge. This site has a page for each of its specialist suburbs: Albert Park, Middle Park, Port Melbourne, South Melbourne, St Kilda West, Prahran, South Yarra, Toorak and Windsor, grouped under Port Phillip and Stonnington. A seller searching for their own suburb can land on a page that speaks to it, and a visitor can move from there to an appraisal.
The agency also manages rentals, so the Manage section has its own property management and rental appraisal pages. A landlord does not have to dig through a sales site to find them.
04
Proof and presentation
Agents in premium inner-city suburbs are often chosen on presentation and track record, so the website carries both. The homepage shows the agency's own figures: 772 families helped, $1B sold value, 120+ five star reviews and a 71% clearance rate. A rotating set of verified reviews from past clients follows, with each review credited to a first name and initial.
A section on strategic marketing sets out how the agency approaches a campaign: hyper-local insight, bespoke campaigns, negotiation and an off-market buyer network. Because that message is on the site itself, owners can read it before they request an appraisal.
Visitors can reach the team from a Company menu, and the footer lists the office address, phone number and an email link.
05
Beyond the website
Lead Fleet's work for James Nicolaou Real Estate covers SEO, digital marketing and seller lead generation as well as the website. SEO helps the suburb and service pages be found when owners search. Digital marketing and seller lead generation then bring prospective vendors to the appraisal paths described above. See our marketing services for how this works, or real estate website design for the build.
Questions about a project like this
Can a website help generate seller leads for an inner-city agency?
It can give owners a clear way to ask for an appraisal. On this site the homepage leads with an address search, and the Sell and Manage sections each have their own appraisal path. Lead Fleet pairs the website with SEO, digital marketing and seller lead generation.
Can a real estate website show my CRM listings automatically?
Yes. Our custom real estate websites integrate with your CRM through a REAXML feed, so your listings, sold results and leased properties can appear on the site without double handling. You can also update other pages yourself through the live editor.
Will the website work well on mobile?
Yes. We build every site mobile first, because many vendors and landlords will first see your agency on a phone. Appraisal forms, listings and contact details are designed to be easy to use on a small screen.
Want a website that wins listings?
Book a discovery call and we’ll show you what we’d build for your agency.