First National Moreton

Mark Cheney is the Principal/Licensee, and the site introduces a property management team led by Kirsty Bohn, Director of Property Management & Growth.

The website is built around the three audiences a busy agency serves: sellers, buyers and landlords. The homepage opens with a Sell, Manage, Buy and Rent switch and an address field that starts a free estimate, so an owner can begin an appraisal request the moment they land.

Property management is a major part of this agency, and the navigation reflects it. A dedicated Managing section covers property management, compliance and recently leased results, while Leasing includes available rentals, a tenant concierge, forms and emergency contacts.

Giving landlords and tenants their own clear pages means a landlord comparing agents can see how the agency manages properties, and existing tenants can find what they need without calling the office.

A high-volume agency across several neighbouring suburbs needs local depth as well as scale. The suburb profiles and helpful guides give each area its own page, which helps owners searching for an agent in a specific suburb and gives the agency more places to be found for local searches.

The appraisal prompts sit at the top of the page and again below the fold, including a Switch to us option for owners already listed with another agency. That keeps the main action in front of sellers throughout the page.

The homepage moves in a deliberate order: the address search, agency figures, featured properties, a local knowledge statement, the team, reviews, a services block, a Why Moreton Bay locals choose us section and a suburb list. The services block speaks separately to buyers, sellers, landlords and tenants.

The why-choose-us section sets out four points: genuine local expertise, clear communication, national network with local service, and a results-focused approach. Each block ends with a clear button, such as Selling with us, Read all reviews, Explore suburb profiles, Get an instant estimate or Manage with us, so a visitor always has a next step.

First National Moreton partners with Lead Fleet on more than the build. We provide SEO, digital marketing and email and SMS marketing, so the website works alongside the agency's wider effort to reach prospective sellers and landlords. See how this works on our marketing page.